Product Updates

List Items You Don’t Sell On Etsy

Now you have more control over your website inventory: you can choose which Etsy listings sync with your website and list things on your website that you don’t sell on Etsy. We’ve also made it easier to design a professional-looking site with a new website editor and suggested font and color pairings. Read on to see what else is new.

More control over your Pattern inventory

Now, you can list items on your Pattern website that you don’t sell on Etsy. Listings that only appear on your website are free, don’t expire, and don’t need to be renewed.

Pattern-only listings do not have to meet Etsy’s handmade or vintage policies, but these items are still subject to our Prohibited Items Policy.  Read this guide for more information about Pattern-only listings.

You can also curate your website by choosing which listings from your Etsy shop you want to display. You can manage both your Etsy shop and Pattern listings in your Shop Manager. All your orders from your website can still be processed the same way you do now.

A brand new website editor

We’ve introduced a new website editor experience so you can easily customize the theme, style, and pages of your Pattern site. New font options and suggested color pairings take the guesswork out of designing a beautiful, professional-looking website.

You can further customize your site by adding additional pages, including Contact Us and About pages and two new options: a Gallery page you can use to highlight custom work or feature more photos of your process and an Events page you can use to let shoppers know about your upcoming events. Add new pages to your Pattern website.

All the information you need to grow

Make the most of your website with business tips and technical help from the Pattern Success Center. In this new information hub, you’ll find advice designed for small businesses like yours such as Driving Traffic to Your Website and How to Optimize Your Pattern Site for External Search. Check out the new Pattern Success Center.